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Kraft Dinner
Kraft Dinner (Canada), known as Kraft Macaroni & Cheese or Kraft Mac and Cheese in the United States and Australia and Macaroni Cheese or Cheesey Pasta in the United Kingdom, is a packaged dry macaroni and cheese mix. The product was first introduced in 1937 in the United States by the company now known as Kraft Foods. It is now available in several other formulations including Easy Mac, a single-serving designed specifically for cooking in microwaves.〔(【引用サイトリンク】title=Kraft Macaroni & Cheese )〕
==History==
The prerequisite to creating packaged macaroni and cheese was the development of "processed" cheeses in which emulsifying salts help stabilize the product, giving it a longer life. James Lewis Kraft, originally of Fort Erie, Ontario but then living in Chicago, did not invent processed cheese but won a patent for one processing method in 1916 and began to build his cheese business.
The idea for selling macaroni and cheese together as a package came about during the Great Depression when a St. Louis, Missouri salesman began attaching grated cheese to boxes of pasta with a rubber band. In 1937, Kraft introduced the product in the U.S. and Canada. The timing of the product's launch had much to do with its success. During World War II, rationing of milk and dairy products, an increased reliance on meatless entrees, and more women working outside the home, created a nearly captive market for the product, which was considered a hearty meal for families. Its shelf life of ten months was attractive at a time when many Canadian homes did not have refrigerators.
New product lines using different flavours and pasta shapes and increases to shelf life were introduced over the decades. Kraft Dinner is still seen as inexpensive, easy to make comfort food, with marketing to highlight its value and convenience.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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